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Get out in public and ask people about the ads - and then let them answer.  They aren't happy with all the negative nonsense and they specifically say it is coming from McCain.  They want to hear about McCain - what he plans to do.  Ads that only talks about Obama in negative terms and doesn't even mention McCain or his plans (as about 80% of McCain's ad do) are not giving the voters what they want and will not get McCain elected. 


Swiftboating may have worked in the past, but this is the information age - the debunking for the lies in McCain's ads is in my email every morning and as soon as I verify it with FactCheck.org I forward it to every McCain supporter I know.  Swiftboating does not work in the information age and McCain needs to learn that quickly.


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