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Supersize Me showed on TV down in Oz on Sunday actually. I noticed quite a dramatic change in Maccas menu and health information distribution as well as a propoganda (damage-control) campaign implemented broadly just days after it came out. As part of a cultural change, the company is changing its image to become much more health conscious with everything from the food it offers to the advertising. This kind of shift is reflected in campaigns that turn the attention towards school and our younger generations (a bit late, if you ask me). What I hope is that the broader implications from the obesity epidemic (which, by the way, is growing fastest of all in Australia), will be noted- i.e. general cultural attitudes and attitudes to parenting and responsibility.
Supersize Me showed on TV down in Oz on Sunday actually. I noticed quite a dramatic change in Maccas menu and health information distribution as well as a propoganda (damage-control) campaign implemented broadly just days after it came out. As part of a cultural change, the company is changing its image to become much more health conscious with everything from the food it offers to the advertising.
This kind of shift is reflected in campaigns that turn the attention towards school and our younger generations (a bit late, if you ask me). What I hope is that the broader implications from the obesity epidemic (which, by the way, is growing fastest of all in Australia), will be noted- i.e. general cultural attitudes and attitudes to parenting and responsibility.
