Gen,
The spread the wealth butter ad you posted reminded me of an argument with my boss yesterday. Not a real "argument" but conversation.
The powerball is at 200 mil right now. Last week I did a pool of people at work and we all pitched in 5 dollars and I bought us 55 dollars worth of powerball tickets. Only 2 were winners of 3 dollars each (sick I know)
anyways no one won the powerball so I did another pool for todays drawing. 11 more people wanted to be in the pool with the 11 of us that were already in the pool. I got $110 dollars worth of tickets, made photo copies and the $6 dollars of last weeks winnings I got 2 three dollar tickets.
I asked my boss after I bought the tickets a question. I asked him what if one of the 6 tickets that were left over winners from the last drawing won? Would we still split 22 ways? Or would we spilt 11 ways with the first 11 people?
I personally would want to split it 22 ways at 4.5 mil each. He said no, its better to split 11 ways since it was winnings from the first pool.
Remember my boss is a big spread the wealth kind of guy when it comes to government and taxing the rich to give to the poor. But not so much when its out of his own powerball winnings 
So he says to me, ahh now you want to spread the wealth, you sound like a progressive.
I say to him, no not at all. I will always be against the government telling us we have to give up more for those who have less. But I am very happy when we decide on our own to give up something to give to others.
I think its really strange.
He agrees with taxing the rich more to give to others who dont or wont work and stupid governemnt programs and I disagree whole heartedly on taxing the rich at a higher rate than others.
Yet when it comes to personal money, I think splitting the winnings 22 ways is better than 11 and he did not.
Another proof in my mind that spreading the weatlh is good for progressives as long as we are talking about someone else money.