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My best guess as to why the corporations sponsor these ads is that they judge minorities to be a growth segment of consumer spending, and are pandering to the presumed anti-white male racism in those groups.  Such an appeal ought to be at best condescending and at worst insulting to non-racist blacks.  Now, the despicable immorality of such ads aside, why don't corporations worry about alienating the white male customers they already have?  Because experience has shown that you can screw over white males left and right, and the overwhelming majority of them never complain, much less burn down cities.  THAT is the part of this whole scene that puzzles me.