I doubt it. Not saying it isn't possible... but I doubt it. Not unless they discover some new and even more amazing battery that is a fraction of the cost to build, and can hold more juice per pound. Right now, that's a dream that exists in Sci-Fi movies.
The problem with comparing DVD players to electric cars is, mass production isn't going to drop the price of electric cars as much as it did DVD players.
Why? DVD player parts were fairly cheap to begin with. The main cost was assembly of the unit. This is how using economies of scale, manufacturing in large numbers will reduce the price. Henry Ford Model T, same thing.
However, with electric cars, that system won't help much. Why? Because the cost is not in the assembly. No, manufacturing cars is a near perfected science already. And electric cars are already cheaper to assemble than conventional cars. Fewer parts, less assembly.
The cost problem with electric cars is almost exclusively the battery pack. For example, Tesla recently stated a
new battery pack would cost $36,000. Now given their new Model S, has a retail price of $57,000.
Now let's do some quick math... $57,000 minus $36,000 is $21K. In that $21K they have to buy everything else to make the car, pay the workers to assemble it, pay the sales team to sell it, and then make a profit. How much further do you think mass production is going to drop that price?
I don't know, but I doubt much. But who knows... in Russia where the capital gains and income taxes is so low, someone might have enough money to soak into R&D on batteries to come up with something new. If it happened we could all be driving electric cars in 10 years.
Of course that assumes there is a way to pack tons more energy into a battery while costing less. Physics doesn't suggest that there is... so far.
All that said, I'm all for this company. Granted I wouldn't buy one unless it was free or for under a hundred bucks, but I'll all for people buying whatever car they want, whether it be a Hummer or a Tesla Roadster. Freedom. It's what makes America great.
As a secondary thought... if Cap and Trade goes through as planned, and electrical prices sky rocket as economists predict, you'll end up with a new movie about "who killed the electric car?".