I think that "brainwashed" is hardly a fair term. We live in a society where people are encouraged to be as individualistic as possible (don't start, Truth-Bringer - you yourself are evidence enough that it is possible to be highly individual in America today) and any "brainwashing" in regards to physical beauty is simply a limited perception of the impact of popular culture on the human mind.
I read this quote on an article titled "Material Girl":
"[We] are brainwashed to think blond hair and blue eyes is the most beautiful of all."
What do you guys think about this, I personally see how this argument could hold.